you could have a scenario that like what happened in 2000 where george w. bush moved significantly without gore and ultimately became president. >> it's interesting that the poll also shows, as you mention, this 12% of swingable votes in the middle that he could potentially get a hold of. also ensuring that the big money continues to back him moving forward and doesn't decide to switch perhaps for the congressional votes and ensuring that there's a better showing in the house, for example. >> reporter: you know, if i were the romney campaign, simon, i've got multiple things to worry about. that would be one of the least things that i have to worry about. what he's got to do more than anything else is get the share up among women. he tried to do that at the convention. he needs to do it right now. especially white college-educated women. mitt romney has got to get about 60% of the white vote. he's fine among white men to get there but needs to do better among white women, especially upscale suburban white women, the kind that turned away from him on some soc